Internet of Things (IoT) – Transforming Digital Marketing
 
           The Internet of Things (IoT) - The trend which has become an  increasingly growing topic of conversation and the one that everyone is  waiting for. We all are aware of how internet has connected people to  people, but now taking another step forward internet is going to connect  things like never before. The IoT is the idea of physical objects,  devices, or even people being connected to one another and to the  internet(Courtesy: Wikipedia).  This can be anything ranging from your  smartphone, wearable gadgets, headphones to smart television sets. It  has the ability to change how everything physical in our life works.  Well for those of whom who don’t know, IoT is already among us  with Fitbit, Google Glass, Self Driving Car, Apple iWatch -- all being  popular examples of our increasingly connected lives.     What does this mean for digital marketers?         Well, the IoT opens up even more digital channels for marketers to  track. The increased volume of data bri...
