Content Creators on You Tube and Twitter take home good handsome money, nothing goes to platforms providers. The concept of paid tweets is rapidly increasing in India. Actors, socialites, sportsperson are taking 10 to 12 lakh per tweet for product/service promotion and not even a single penny goes to platform provider Twitter. When twitter came to know about it, they contacted the concerned organization, but the organization did not elicit any response. Over 80% of company revenue comes from these paid advertisements. Same with the case of You Tube. Popular content creators like TVF and AIB has been directly inking advertisements deals for their content independently. TVF, the largest subscription base of over 1.5 million subscribers on You Tube, had an advertising deal with commonfloor.com while AIB whose subscription are over 1 million and stand 2nd to TVF recently seal an independent advertising deal with e-commerce giant Snapdeal. YouTube doesn’t even know about such kind of deals. When they came to know about this and that they are losing a big money, they finally woke up to revenue leakage and banned content creators from directly tying up with advertisers. Google ads sales team will monitor the process. It may just be a matter of time before these platforms find some way of getting a pound of flesh from their cows.