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Saturday, October 15, 2016

Rise of Sports in India


Finally, there are signs of sports beyond cricket in Indian sporting world. With the rise of leagues like football, kabaddi, hockey, badminton, long-tennis, wrestling etc. India is becoming more aware about the sports other than cricket. Advertisers are attracted towards these leagues as cricket is becoming too expensive. Giants like Hero MotoCorp, Maruti, Samsung, Puma, PepsiCo, TVS, Flipkart, Amul etc, are sponsoring these leagues and getting good responses. Celebrities’ like Ranbir Kappor, John Abraham, Hritik Roshan, Abhishek Bachchan, Sourabh Ganguly are the proud owners of different leagues teams. All these factors have contributed to make these leagues successful, but this is not the primary reason of success of these leagues. Emergence of players like Saina Nehwal, Sania Mirza, Anup Kumar, Jasvir Singh, Sushil Kumar, Yogender Dutt etc is the primary reason India is moving towards these sports. But it doesn’t mean that cricket is losing its grip. It’s still the number one sports in India. IPL is the most followed league in India with 552 million viewers in its 8th season, followed by 435 million viewers of Pro Kabaddi League and 429 million of Hero Indian Super League (Football). Well, can they overtake cricket in India or they will only fall second to it like always. The answers to these questions will take time but when it does, remember where have you heard it first.

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