LIFE AT IMI-B

The political season in America is going on and it’s getting hot day by day. Let it be Republican Party or Democratic Party, both are using every marketing strategy and leaving no stones unturned to grab the white house chair. What impresses everyone is the marketing strategy adopted by Donald Trump – you can love him, hate him, but for sure you will learn a lot from him. This Reality show star cum Businessman cum Politician has ability to draw large number of crowds by his mesmerized and unfiltered speech. When we launch a new product, we go for very clear and detailed explanation of the product but this guy prefers to keep it vague. Goodson described six basics principle to make your product king in its domain. First, to keep a simple message that can be understood by everyone. Second, identify your target audience and appeal to them only. Third, to become popular, take a stand in controversial issues and debates. Fourth, if you don’t have a competitor, create one....

Glamour Industry:   A Page 3 hot topic has always been the talk of the town. Whether be it over a cup of coffee or over a sip of wine, this is what has always got people going. Life at the other side of the fence has always been glamorous. Or has there been any another side of the story? A side people have not come across! A side that appears to be a garden of roses but is water less like a desert. But who has created that side? Is it us, the organizations or the society? An aspect that haunts every individual is ‘Log kya kahenge” because they want to be perceived as finest in the society.   Every girl wants to be the “baby doll” or “bebo” and every guy wants to be the “kukad kamaal da” of their respective societies. For e.g. the definition of Indian weddings has changed, the brides are facing intense competition from their sisters, aunties, maybe even their mother. Heavy expenditures on makeup, dresses, jewellery are done to make their Dp’s look flawless. It...

Was Ola Boats A Rescue Operation, For Humanity Or A Marketing Gimmick Chennai was reeling in flood, facing one of its toughest times. Remorseless and intolerant, it was taking a toll on the spirit of Chennai. Life had come to a standstill and it was becoming difficult for people to move on. Roads drowned, water at eight feet and hopes were pinned on boats. A certain Venkatesh Krishna chuckled in a humor. Little did he know that OLA would turn it around? Getting into action, OLA sourced in Blue waters (a Chennai based sports fishing company) with their rowers, boats and fisherman to start off with the rescue operation. The boats were equipped with two rowers, sufficient umbrella and certain relief material. Ola’s role was important in the sense they provided the right impetus to the rowers with the way it should go about the operations. OLA stood up with its proactive behavior and responsiveness which set them apart. Successful with the whole operation, this signal...

CORPORATE TALK  - Mr. Vijay Raghawan R J “Vijay Raghawan R J,” he introduced himself with an affable smile. Every guest lecture set high expectations, but to find those expectations exceeded is distinctly gratifying. So was it when Mr. Raghawan started that evening addressing the PGDM batch of 2015-17 and 2016-18 of IMI Bhubaneswar. The lecture started on a peculiar note with Mr. Raghawan breaking the ice. He started with his journey from Bangalore and Chennai to being the HR head of Vodafone, Bhubaneswar. Moving ahead he talked about certain skills every aspiring manager should have, like coping with compliance, insecurity and dominance. To put in another way, he talked about having the sportsmanship in every budding manager. Furthermore, he stated that to incorporate learning, “One must have fear, because it will push your efforts,” and “It is never late to start” as he went on over and above “genuine preparation never lets you down.” As he went down the memory lane, ...