THE TRUMP CARD

By -
The political season in America is going on and it’s getting hot day by day. Let it be Republican Party or Democratic Party, both are using every marketing strategy and leaving no stones unturned to grab the white house chair. What impresses everyone is the marketing strategy adopted by Donald Trump – you can love him, hate him, but for sure you will learn a lot from him. This Reality show star cum Businessman cum Politician has ability to draw large number of crowds by his mesmerized and unfiltered speech. When we launch a new product, we go for very clear and detailed explanation of the product but this guy prefers to keep it vague. Goodson described six basics principle to make your product king in its domain. First, to keep a simple message that can be understood by everyone. Second, identify your target audience and appeal to them only. Third, to become popular, take a stand in controversial issues and debates. Fourth, if you don’t have a competitor, create one. Fifth, a charismatic leader to get your message delivered. Sixth, find different ways to intimidate the opposition. Trump is devoted follower of all these principles. He is the most voted candidate among Republican Party and hence slowly and steady, coming one step closer to white house.

Comments

Post a Comment

Popular posts from this blog

By -
Image
DEEDS NOT IN YEARS - Aritra Bose Life is measured by moments and achievements; Man’s worth is not measured in his longevity. Time flies, it waits for none. Every moment in this life is different from the previous one. Man was the creator of civilizations . From the beginning of time it is established that “a man may die but his story remains; stories about his victories are talked about even after thousands of years, and the world remembers his name.” We may die young but our deeds(good or bad) remain, with it our name remain. Age is no criterion for meaning of life. It is the actions which make us immortal. Jimi Hendrix was an American guitarist,songwriter,producer. Hendrix is a legend in the history of music. Hendrix created brilliant music with lyrics and is loved and listened to by music enthusiasts even after 48 years of his death.We all have aims in life but the fulfilment of those depends on our deeds.He had inspired many people to learn and play the guitar.H...
Read more

A Glimpse of “Entrepreneurship Bootcamp” at IMIB.

By -
Image
“Young Entrepreneurs will make a Difference in the Indian Ecosystem” – Ratan Tata. The PGDM batch of 2020-22 at IMI Bhubaneswar experienced a two-day ‘Entrepreneurship Bootcamp’ on August 27-28th, 2020. The students of IMI Bhubaneswar got the opportunity to witness an enriching discussion where several Industry experts, Business Gurus, Entrepreneurs including faculty members were present to inspire the students by showcasing them the tools and techniques they have used to achieve success in their fruitful carriers.  The speakers on Day 1 were: Prof. Ramesh Behl, Director-IMI Bhubaneswar; Shri Reghu G., IAS, Director of Industries, Odisha; Shri Pramod Sharma, (Ex-CIO and VP, ADAG Group and team member at Cogniticx) and Mr Subhabrata Bhattacharjee(NEN, Wadhwani Foundation). In the inaugural session Prof. Ramesh Behl, Director - IMI, Bhubaneswar, welcomed all the participants, faculty members and the Guest of honours- Shri Reghu G. and Shri Pramod Sharma Ji. He emphasized on the view ...
Read more

Saimi Kumar banks on his ‘Best Summer Internship Project’ award-winning experience to make his mark in his chosen career

By -
Image
As the Class Representative of the batch, member of the Student Welfare Committee and Grievances Committee, Saimi Kumar, PGDM Class of 2020 was gaining vital exposure that helped his personal and professional growth. But it was his internship that not only helped him identify his interest in the world of banking but also gain a foothold in the industry. Winning the Best Summer Internship Project award has just been the beginning as he is now making his mark as Deputy Manager, Business Lending Group, ICICI Bank. Industry interaction initiatives at IMI Bhubaneswar have been consistently robust to help students get valuable exposure. Saimi talks about the MDP programmes and the launch of an incubation centre that helped bridge the gap between the classroom and the corporate world. “I also got Six Sigma Green Belt Certification from KPMG. I also did two short internships with Marico and KPMG that helped me gain insights into the retail industry and          ...
Read more