Digitally divided India

By -
A recent survey stated that less than 20% Indian speak in English and more than 95% digital ad spends is on English media. Being a multilingual country where more than 22 (official) and 1652 (unofficial) languages is spoken, no doubt India is one of the biggest market for digital marketing in future. But the brands have to spread their reach to vernacular languages also. Dailyhunt, the multi-lingual news aggregator stated that more than 95% of their users consume content in vernacular languages. Not only this, $20 billion worth of content consumed by Indians is in local languages.  Recently Quikr updated itself to seven languages, the most interesting fact about this is that all vernacular versions show ads in same languages instead of English. Hike messenger launched itself into eight vernacular languages to increase its customer base. Ola also announced that it will be soon going to adopt vernacular languages like HDFC securities and Hungama did. Even giant like Godrej has opted for this concept, out of there 138 campaigns last year, 34 were in regional languages. But it’s very early days. It will be a while before the wisdom spreads its wings. What will take flight in no time – language tech startups that’ll enable other startups to opt for this option? Don’t be surprise, if they become B2B next big thing.

Comments

Post a Comment

Popular posts from this blog

9TH ANNUAL CONVOCATION 2022

By -
Image
  The International Management Institute, Bhubaneswar proudly hosted its 9th Annual Convocation Ceremony to confer Post Graduate Diploma to the graduating students of PGDM 2019-21 and PGDM 2018-21 batches. Suresh Narayanan, Chairman and Managing Director of Nestle India Limited graced the event as Chief Guest. V.C. Agarwal, President- Corporate HR and board member RPSG Group conferred the diplomas to the graduating students. At the outset, Prof Ramesh Behl, Director IMI, Bhubaneswar delivered the Welcome Address and presented the annual academic report. He extended a warm and hearty welcome to students of the passing out batch and their parents. Prof. Behl highlighted the achievements of the institute in the last one year in terms of NIRF rank 62 ; international accreditation by Association of MBAs (AMBA) ; and accreditation by NAAC . He appreciated the efforts of faculty towards research and publications. He congratulated the students on achieving 100% placements and ex...
Read more

5 WAYS HOW MBA PREPARES YOU FOR LEADERSHIP ROLES

By -
Image
An MBA degree is mainly about exploring oneself and developing       leadership potential of oneself apart from exploring various career options.   Do you want to become a leader in organizations?    An MBA degree helps in preparing oneself for leadership roles in the near future.       It allows to explore a wide variety of career options as an MBA student, while being at  the business school. Students can build their network in line with their  professional goals and take up different internships and projects to develop themselves. But more than academics, an MBA degree helps in exploring oneself.      It is the chance to assess your one’s ambitions, personality,  weaknesses, and strengths, pause for self-reflection which can help  build the leadership capability. A N MBA MAKES PREPARES YOU FOR BETTER LEADERSHIPS ROLES THROUGH THESE FIVE TRAITS :  ...
Read more

TEDxIMIB 2022: POSSIBILITIES

By -
Image
IMI Bhubaneswar organized TEDXIMIB with the theme “Possibilities” on 29 th  January 2022 with six eminent speakers from diverse backgrounds, Mr. Indrajit Lahiri , Co-Founder of Foodka YT Web series, Published Author, Entrepreneur, Mr. Anant Ladha CA, CFA, CFP, LL.B., FPSB Certified Investment Planner Founder at 'Invest Aaj for Kal', Ms. Vidisha Baliyan , Miss Deaf World 2019, Retired Tennis Player , Mr. Sammya Batra Mullick, Manager at PwC, Art & Photography Curator, TEDx Speaker, Zoya Thomas Lobo, Country's First Trans Photojournalist, and Mr. Neeraj Gaba, Lakme Fashion Week Director, #MrGaba of India’s Next Top Model on MTV India, Youth Mentor shared their experiences.  The main objective was to inspire the entire crowd with their experiential tales, polished with the theme of "Possibilities".  The event commenced with encouraging words from our Director, Prof. Ramesh Behl. Appreciating this year’s theme he quoted, “Our life has infinite possibilities powere...
Read more